Gamestop: “Never walk a trade” program

20140327-183752.jpg

[UPDATE] A GameStop representative confirmed the “Never Walk a Trade” promotion in a statement to GameSpot today.

“We did just launch a program called ‘Never Walk a Trade.’ The program includes many features, one of which includes empowering our store managers and associates to offer customers– when they believe it is needed–the best value for their pre-owned video game and consumer electronic products. This program is focused on helping ensure we continue to provide the most valuable trade-in offers against all competitors and not lose an opportunity to meet our customer’s needs based on trade-in value.

The reason we introduced this program is because we want to continue to elevate customer awareness of the unique proposition of the GameStop buy-sell-trade model.”

The original story is below.

GameStop CEO Paul Raines said today that he’s not worried about Wal-Mart’s entrance into the used-game market, but that might not be the whole story. A source told GamePolitics today that GameStop stores that are geographically close to Wal-Marts are offering an extra 20 percent trade-in credit as a means to fight off the competition and steer consumers toward GameStop.

A memo obtained by GamePolitics says that the program is called “Never Walk a Trade” and a pilot operation will run March 26-31 at GameStop stores located near Wal-Marts. We’ve reached out to GameStop for comment on the report.

Wal-Mart is the world’s largest retailer. Though GameStop has shook off competitors like Best Buy and others before, Wal-Mart is no doubt a special circumstance that would call for an aggressive move like this. We’ll continue to monitor the story as it develops.

Advertisements

About GamerBlogtv

Gamer, Actor and Ceo of (GBTV) Follow me @Twitter/Gamerblogtv Instagram: GamerblogTv

Posted on 03/27/2014, in Just in. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: